The FIFA World Cup, one of the most popular sporting events, will play a role in wider cryptocurrency adoption.
Strained relationships with the West force Russia to compensate for economic sanctions and engage as many football fans as possible, attracting them to the FIFA World Cup. Kaliningrad, one of the host cities to the World Cup, is going to be one of the first cities in Russia where hotels will accept cryptocurrency payments, as the major hotels have struck deals with payment processes companies dealing with crypto. This PR move will attract a lot of attention for sure, given the significance of The FIFA World Cup as the main sporting event.
Teams from Belgium, Croatia, Morocco, Nigeria, Serbia, Switzerland, Spain, and England are going to play matches in Kaliningrad. Anna Subbotina, The Manager of Apartments Malina, stated that the growing interest in crypto as a means of payment is obvious. The goal of the initiative is to provide tourists with flexible payment options. Russia is increasingly interested in crypto technology, and the World Cup can provide a good testing ground for this new stage of crypto adoption.